03Marketing & visibility
Be found when customers ask the AI.
More and more people ask ChatGPT, Gemini or Perplexity instead of Google: “Which bike shop in Basel does servicing?”, “Which software for …?”. I make sure these systems can read your website, understand your offer correctly and mention you with a link.
Starting point
The answer instead of the results list
An AI chat shows no ten blue links but one answer with a few sources. Whoever is not in there does not get clicked. Many websites are simply unreadable for these systems: crawlers blocked, content only via JavaScript, no structured data.
My approach
Technology first, then content
I first check whether the AI crawlers can reach your pages at all and fix what blocks them. Then I prepare content and product data so that an AI can summarise them correctly. I do not promise guaranteed placements, nobody can do that seriously. I measure what changes.
Services
What I actually do
AI visibility check
Stocktaking at a fixed price: do the AI crawlers reach your pages? What do ChatGPT, Gemini, Perplexity and Claude answer today to 20 to 30 typical customer questions? Who is mentioned instead of you? You receive a report with prioritised measures.
Technical foundation
Allow AI crawlers such as OAI-SearchBot, PerplexityBot or Claude-SearchBot in robots.txt, firewall and CDN. Deliver important content as HTML instead of only via JavaScript. Submit pages to Google and Bing, because ChatGPT relies heavily on Bing for web search.
Structured data
Schema.org markup as JSON-LD: company, location, opening hours, products with price and availability, FAQ, author and date. So the AI does not have to guess what is on the page.
Content that gets quoted
Headings as real customer questions, followed by a short, direct answer. Concrete figures, prices and comparisons in tables. Pages that are understandable on their own, because the AI often takes just one section.
Products in AI shopping
For webshops: complete product data with GTIN, price, availability and reviews, a verified feed for Google Merchant Center and, where available, for ChatGPT Shopping. With Shopify, JTL-Shop, WooCommerce and Shopware.
Mentions outside the website
AI systems trust information that several sources confirm. I ensure consistent company data in the Google Business Profile, on local.ch, search.ch, in business directories and review portals.
Monitoring
The same customer questions every month in several AI chats, plus the visits from chatgpt.com, perplexity.ai and gemini.google.com in your web statistics. A short report shows where you are mentioned and where not.
Process
How a project runs
01
Check
Check crawler access, structured data and current mentions in four AI chats. Fixed price, report with measures.
02
Technology
Remove blocks, add JSON-LD, submit pages to Google and Bing, clean up product feeds.
03
Content
Align the most important pages with customer questions, unify company data in directories.
04
Measure
Evaluate question catalogue and AI traffic monthly, sharpen measures.
FAQ
Frequently asked questions
What is GEO?
Does this replace SEO?
Can you guarantee that ChatGPT recommends us?
How quickly does it work?
What does it cost?
Related services
Also relevant
Contact
Have your AI visibility checked.
Tell me your website and three questions with which your customers should find you. I check what ChatGPT, Gemini and Perplexity answer today and tell you where I would start.
- Phone
- Reply
- Usually within 24 hours