03Marketing & visibility
Online marketing & SEO.
Visibility in Google, reach with ads and email marketing that sells. Every measure gets a metric so that you see what brings customers.
Visibility
Show up where people search
I position your company where your customers search: in Google search, on Google Maps, in social media and in paid ads, coordinated and aligned with your goals.
How I work
Every measure has a metric
Every measure is measured, evaluated and adjusted. You receive reports with rankings, traffic, conversions and cost per enquiry, and a clear statement when a channel does not work.
Services
All important channels from one source
SEO (search engine optimisation)
Technical SEO, on-page optimisation and content for the terms your customers search with.
Google Ads
Ads that appear when someone searches for your offer. Every conversion is counted so that it is clear what a click delivers.
Google Business & Maps
For local businesses often more important than the website itself: profile optimisation, reviews and local search terms.
Heatmaps & conversion optimisation
Heatmaps and session recordings show where visitors get stuck. The result is concrete changes to pages and forms.
Analytics & reporting
Tracking set up correctly and evaluated in a dashboard you can read without explanation.
Newsletter
Email marketing, connected directly to the shop
Email is the only channel you own yourself; no platform decides who sees your message. I connect Brevo or Mailchimp with Shopify, JTL or WooCommerce, with double opt-in in line with Swiss data protection law.
Brevo & Mailchimp setup
Brevo with servers in the EU or Mailchimp with deep e-commerce integration, set up and connected to the shop.
Automated flows
Welcome series, cart reminder and post-purchase emails run automatically, triggered by behaviour in the shop.
Segmentation
Recipients grouped by purchase history, interests and activity, so that not everyone gets the same email.
FAQ
Frequently asked questions
What is the difference between SEO and Google Ads?
How long does it take for SEO to work?
How much budget do I need for Google Ads?
Brevo or Mailchimp?
Related services
Also relevant
Contact
Request a marketing strategy.
In an initial consultation I look at your current visibility and show where I would start. No obligation.
- Phone
- Reply
- Usually within 24 hours
Meta Ads & social media
Ads on Instagram and Facebook for audiences that already know your shop (retargeting) or resemble your customers (lookalikes).
Meta Pixel & Conversions API·Shopping ads·Targeting & lookalikes